Email marketing remains one of the highest-ROI channels for WooCommerce stores, but choosing the right platform with powerful integration can make or break your results. In this guide, we compare the top email marketing tools that offer robust WooCommerce plugins, deep customer data sync, automation, and pricing transparency.
1. Klaviyo
Plugin: Klaviyo for WooCommerce
Overview: Klaviyo is built specifically for eCommerce, offering real-time customer, product, and order syncing with WooCommerce. It excels at automation and segmentation based on detailed behavior.
Pros:
- Real-time data sync (orders, products, carts, and browsing behavior).
- Pre-built flows: abandoned cart, welcome series, win-back.
- Advanced segmentation (RFM, predicted CLV, etc.).
- Built-in forms and popups.
- A/B testing and analytics.
Cons:
- Steeper learning curve.
- Expensive as contact list grows.
Pricing:
- Free: Up to 250 contacts & 500 emails/month.
- Paid plans start at $20/month for up to 500 contacts, scales with volume.
2. Mailchimp
Plugin: Mailchimp for WooCommerce
Overview: Mailchimp is a popular tool with a broad feature set. Their WooCommerce integration syncs customers, orders, and product data, enabling basic automation and campaigns.
Pros:
- Easy-to-use email builder.
- Basic automation (cart abandonment, product follow-up).
- Pre-built templates.
- Predictive insights (on paid plans).
Cons:
- Sync can lag at times.
- Limited automation compared to Klaviyo.
Pricing:
- Free: Up to 500 contacts & 1,000 emails/month.
- Essentials: From $13/month.
- Standard: From $20/month.
- Premium: From $350/month.
3. Omnisend
Plugin: Omnisend for WooCommerce
Overview: Omnisend is a multichannel platform (email, SMS, push) tailored to eCommerce. It provides pre-built workflows, product recommendations, and intuitive automation tools.
Pros:
- Multi-channel: email, SMS, web push.
- Prebuilt eCommerce flows.
- Deep WooCommerce integration.
- Product picker, discount codes, and dynamic blocks.
Cons:
- SMS messages cost extra.
- Custom reports only on higher tiers.
Pricing:
- Free: Up to 250 contacts & 500 emails/month.
- Standard: From $16/month.
- Pro: From $59/month.
4. Brevo (formerly Sendinblue)
Plugin: Brevo WooCommerce Plugin
Overview: Brevo combines email, SMS, and live chat tools in one. Their WooCommerce plugin syncs customer and order data for transactional and marketing workflows.
Pros:
- Unlimited contacts on all plans.
- Includes email, SMS, WhatsApp, chat.
- Marketing & transactional emails.
- Automation workflows.
Cons:
- Daily sending limits on lower plans.
- UI can feel outdated.
Pricing:
- Free: Up to 300 emails/day.
- Starter: From €19/month (20k emails/month).
- Business: From €49/month.
5. MailPoet
Plugin: MailPoet for WooCommerce
Overview: MailPoet is a WordPress-native email marketing plugin designed for WooCommerce. It allows you to create and send emails directly from your WordPress dashboard, including abandoned cart emails and product follow-ups.
Pros:
- Tight integration with WooCommerce.
- Emails sent directly from WordPress.
- Supports automation (e.g. welcome emails, cart reminders).
- Drag-and-drop email builder.
- GDPR-friendly and great deliverability.
Cons:
- Limited advanced features compared to Klaviyo or Omnisend.
- Can impact server resources on high-volume sites (unless using external sending services).
Pricing:
- Free: Up to 1,000 subscribers.
- Premium: Starts at $10/month (with sending service).
6. AutomateWoo (Automation Plugin – Not an Email Service)
Plugin: AutomateWoo
Overview: AutomateWoo is a powerful automation engine built for WooCommerce. While it does not send emails itself, it uses your WordPress email system (or a connected service) to trigger emails based on customer actions. It’s ideal for stores that need customized workflows without relying on third-party platforms.
Pros:
- Native WooCommerce integration.
- Advanced automation workflows (e.g., cart abandonment, subscription reminders, review requests).
- Supports coupons, custom fields, and conditional logic.
- One-time purchase (no monthly fee).
Cons:
- Not an email service — needs SMTP or plugins like MailPoet to send messages.
- No built-in email builder or marketing dashboards.
- Lacks multichannel options (e.g., SMS, push).
Pricing:
- $119/year for 1 site (via WooCommerce.com).
- Requires a sending mechanism (MailPoet, Brevo, WP Mail SMTP, etc.).
Pricing Comparison Summary
| Tool | Free Plan | Starting Paid Plan | Contacts Limit (Free) | Best For |
|---|---|---|---|---|
| Klaviyo | ✅ | $20/month | 250 contacts | Advanced segmentation & flows |
| Mailchimp | ✅ | $13/month | 500 contacts | Beginners and basic email needs |
| Omnisend | ✅ | $16/month | 250 contacts | Multi-channel marketing |
| Brevo | ✅ | €19/month | Unlimited contacts | Transactional + marketing emails |
| MailPoet | ✅ | $10/month | 1,000 subscribers | Native WordPress + WooCommerce use |
| AutomateWoo | ❌ | $119/year (1-time) | N/A | WooCommerce-native automation |
Final Recommendation
- Best Overall for eCommerce: Klaviyo
- Best for Multi-channel (Email + SMS): Omnisend
- Best Budget All-in-One: Brevo
- Best WordPress-Native Solution: MailPoet
- Best for Deep WooCommerce Workflows (Automation Only): AutomateWoo
- Best for Simplicity: Mailchimp
Choose based on your store size, budget, and how much automation or segmentation you need. For deep personalization and sales-driven flows, Klaviyo is ideal. For WooCommerce-native automation, AutomateWoo paired with an email service like Brevo or MailPoet is powerful.
This article is brought to you by Hippoo.app – a smart assistant for WooCommerce store owners to analyze data, track customer behavior, and improve conversions.
