Understanding your customers and their shopping journey can help you make better business decisions. Whether it’s knowing where a customer came from, what device they used, or when they scheduled their delivery, having this information visible at a glance can save you time and help you act faster.
The Hippoo WooCommerce app makes this possible through its Pin Custom Field feature. a simple yet powerful tool that lets you surface key data right inside your Order Summary list.
What the Pin Feature Does
Each order in Hippoo can include valuable custom fields created by plugins, integrations, or your own setup. Instead of digging into each order to find these details, you can “pin” them directly to the order list in Hippoo.
Once pinned, these fields show up alongside the rest of your order details, so you can immediately see the information that matters most, without extra clicks.
Real-World Examples
You can pin almost any type of custom field stored in your orders. For example:
- User origin: Instantly see whether a buyer came from social media, a paid ad, or an email campaign.
- Device type: Identify which devices customers are using to make purchases.
- First product viewed: Track the product that started their shopping session.
- Order delivery details: If you use a plugin such as Order Delivery Date and Time, you can also pin the delivery date and time fields directly to your order list. This makes it much easier to track when customers want their orders delivered.
This flexibility makes the feature useful across a wide range of setups, whether you’re managing marketing data, logistics details, or checkout behavior.
Why It’s So Useful
- Quick visibility: Key order information is displayed in one place.
- Customizable insights: You decide what data is most important for your workflow.
- Better efficiency: No need to open each order or switch screens to check delivery times or campaign origins.
- Adaptable for any store: Works smoothly with other plugins that add custom order fields.
Flexible by Design
The Pin feature in Hippoo is designed to adapt to your needs. You can pin, unpin, and reorder fields anytime. Whether you’re tracking marketing performance, customer behavior, or delivery logistics, the setup remains quick and intuitive.
This flexibility is what makes the feature so powerful — it’s not limited to a single use case. You can shape it around how you run your store.
