Introduction
WordPress, the world’s leading content management system (CMS), and its eCommerce counterpart WooCommerce have long dominated their respective markets. As open-source platforms, they power a massive share of websites and online stores across the globe.
This article explores their current market position in 2025, analyzes growth trends, and projects how both platforms will evolve by 2030. We’ll also highlight the factors driving their continued success—and what this means for businesses, store owners, developers, and the broader digital ecosystem.
Current Global Market Position (2025)
WordPress Usage
As of 2025, WordPress powers over 43% of all websites worldwide. Within the CMS category, its share is even more staggering—between 61% and 65%, more than all other CMS platforms combined. A decade ago, WordPress’s share of the web was closer to 20%; today, it has more than doubled, equating to over 500 million websites globally.
This makes WordPress not only the most popular CMS, but also one of the most important pieces of web infrastructure. From personal blogs to enterprise-level portals, it remains the go-to solution for building websites at scale.
WooCommerce Usage
WooCommerce, the free plugin that transforms WordPress into an online store, is equally dominant in the eCommerce market. In 2025:
- 35–39% of online shops worldwide run on WooCommerce.
- That’s over 5 million websites, or about 1 in 5 WordPress sites.
- WooCommerce powers around 9% of all websites on the internet—remarkable reach for an eCommerce tool.
This dual dominance—WordPress in web publishing and WooCommerce in online retail—underscores how deeply entrenched these platforms have become.
Growth Trends and Projected Trajectory Through 2030
WordPress: On Track for 50% of the Web
- In 2017, WordPress powered about 27% of the web. By 2025, that figure reached 43–44%.
- If current growth continues, WordPress could power half of all websites by 2030.
- Adoption is especially strong among enterprises: around 38% of the top 10,000 high-traffic websites now run on WordPress.
Industry leaders, including WordPress co-founder Matt Mullenweg, envision the platform as “core to the fabric of the web” for decades to come.
WooCommerce: Riding the E-Commerce Boom
E-commerce is set to nearly triple in global sales volume by 2030, with forecasts topping $80 trillion. WooCommerce, already the most popular eCommerce solution by site count, is poised to ride this wave.
By 2030, WooCommerce is expected to:
- Retain a large share of the global online store market (likely one-third or more).
- Support tens of millions of stores worldwide, especially in emerging markets.
- Strengthen its appeal to mid-market and enterprise merchants through performance upgrades and new core features.
Its roadmap—focused on faster order processing, a modernized checkout, and more built-in functionality—positions WooCommerce to compete head-to-head with SaaS rivals like Shopify.
Key Factors Behind Continued Dominance
- Open Source & Community Power
WordPress and WooCommerce thrive because of their open-source model. A global community of thousands contributes to their development, ensuring constant innovation, resilience, and freedom from vendor lock-in. - Flexibility and Ecosystem
With over 65,000 plugins and countless themes, WordPress is endlessly customizable. WooCommerce benefits from a similarly vast extension ecosystem, covering everything from payments to logistics. - Continuous Modernization
WordPress is rolling out core updates like multilingual support, real-time collaboration, and performance optimizations. WooCommerce is adding enterprise-grade features like high-performance order handling and a streamlined checkout. - Adaptability to Trends
From headless architectures and REST API integrations to AI-assisted content tools, WordPress and WooCommerce have consistently embraced technological shifts rather than being displaced by them. - Global Reach
Adoption is accelerating in Asia, Africa, and Latin America, where businesses seek affordable, flexible solutions. This ensures ongoing growth, even as mature markets stabilize.
2030 Market Outlook
- WordPress: Expected to remain the #1 CMS globally, powering 40–50% of all websites. Its CMS market share will likely stay above 60%, far ahead of competitors.
- WooCommerce: Poised to maintain its leadership in online store adoption, powering millions of shops worldwide and remaining the go-to choice for SMBs and an increasingly attractive option for enterprise sellers.
Their open-source foundation and adaptability mean both platforms are likely to grow alongside the web itself, rather than being overtaken by proprietary newcomers.
Implications for Stakeholders
For Businesses & Store Owners
WordPress and WooCommerce provide a future-proof investment. Their longevity, community support, and continuous innovation mean businesses can confidently build and scale on them without fear of obsolescence.
For Developers
Demand for WordPress and WooCommerce expertise will remain strong through 2030. Skills in block-based design, headless WordPress, JavaScript frameworks, and WooCommerce integrations will be especially valuable.
For Investors & the Tech Industry
The ecosystem economy around WordPress and WooCommerce—managed hosting, premium plugins, SaaS integrations, and specialized agencies—will continue expanding. The platforms’ staying power underscores the enduring role of open source in driving web innovation.
Conclusion
By 2030, WordPress and WooCommerce will remain pillars of the web. WordPress is on track to power nearly half of all websites, while WooCommerce is set to stay a leader in global eCommerce adoption.
Their continued dominance stems from a winning formula: open-source freedom, flexibility, an unmatched ecosystem, and a community that ensures they evolve with the times.
For businesses, developers, and investors alike, the message is clear: betting on WordPress and WooCommerce is betting on the future of the web.
